04 March 2008

Three Days Later....

Usually, the Sunday edition of The Commercial Appeal features a story on the Addy Awards -- the day after the event. This year the story was delayed.

Advertisers win bragging rights
Federation hosts annual ADDY awards gala

By Jane Roberts
Tuesday, March 4, 2008

A week after Hollywood's red-carpet event, the Memphis advertising community hosted its own, a tribute to clever and the power of Madison Avenue's allure.

Carpenter Sullivan Sossaman, a hybrid of two onetime Memphis firms, received 17 gold and 20 silver ADDYs -- more than any other firm -- in the Memphis Advertising Federation's annual gala, held this year at the Fogelman Executive Center at the University of Memphis.

Carpenter won for projects it did for Bosco's, Methodist Healthcare and the Mid-South Fair.

dminmem note: here are the posters I worked on, for which we received six of our 17 Addys:

Close behind was archer>malmo, which won 13 golds and 16 silvers, many of them for work it created for client, the Memphis Roller Derby.

Combustion won 11 golds and 12 silvers and the Dale Oden Memorial Award for Outstanding Art Direction on the Mid-South Air Show poster.

Red Deluxe also won 11 golds, plus Best of Show and Best of Print for helping get first-time donors over needle-fright, a campaign it did for the American Red Cross; it also won the Jan Gardner Memorial Award for Outstanding Radio Copy for its Scripps/Yahoo! campaigns.

"We had 748 entries this year," said ADDY awards chairperson Susan Ewing from inferno. "That number is a little lower than normal. We have a few agencies no longer in business, and with the economy, people didn't have the opportunity to do as much work."

All gold winners will compete in the five-state district competition this month in Chattanooga.

"It's sort of like our Oscars; it's bragging rights," said Michael Guthrie, design director at Oden.

Besides the pageantry, the night is the Memphis advertising community's chance to see what its colleagues are doing, he said.

"Every year, there is always one simple campaign that sweeps the show. It becomes a big tsunami of wins. It's awesome."

Oden gives its ADDY awards to the clients. "They love it," Guthrie said. Their goal is not for us to win ADDYs, but when one does, it makes their day."

Much of the work in an ad agency is invisible to the general public, often because campaigns are designed for business-to-business use or because the technology that springs them loose is unseen.

This year's entries, for instance, included more interactive projects and in several new categories, including online games, e-mail and e-mail newsletters, Ewing said.

Entries were judged by professionals from BBDO, a worldwide agency based in New York; CapStrap, in Raleigh, N.C.; Hydra Studios, an interactive agency in Orlando, and the Miller Group in Los Angeles.

--Jane Roberts: 529-2512

Gold winners

Carpenter Sullivan Sossaman: 17 gold, 20 silver

archer>malmo: 13 gold, 16 silver

Combustion: 11 gold, 12 silver

Red Deluxe: 11 gold, 5 silver

Chung Design: 7 gold, 7 silver

Tactical Magic: 6 gold, 2 silver

Disciple Design: 2 gold, 8 silver

Oden: 2 gold, 1 silver

switch: 2 gold, 2 silver

Counterpart Communication + Design: 2 gold, 2 silver

Red Rover: 2 gold

inferno: 1 gold, 10 silver

Brian Casabella: 1 gold

Chandler Ehrlich: 1 gold

Hemline: 1 gold

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