dminmem

dminmem

19 November 2011

Mental Block

So, this morning I got up and went through my rituals, then sat down with a cup of coffee at my laptop to do some research in hopes of being inspired for this year's Christmas card design. I pinned a few things on Pinterest but hadn't found anything especially fitting.

But as I poked through images at Plan 59, I happened upon this image for a 1941 Lincoln Zephyr ad with the caption, "Give them a Magic Carpet for Christmas." While this may not inspire a card design I think it's a great image and as you may or may not know, I love vintage advertising.



Suddenly, the redesign of the new Lincolns made sense to me. I remembered my first up-close-and-personal glimpse of the 2010 Lincoln MKT at Standiford Field over the holidays in 2009, where at first I thought, "I like that," but then wondered what they were doing up in the division's design studios.



Since Lincoln introduced its new look I've been perplexed, but intrigued. And now, I get it. The design looks to be inspired by that 1941 Zephyr. It has to be. Why else would the MKZ have first hit the market as Zephyr in 2006?

Digging a little further, Wikipedia offered this regarding 2010 and later cars: "In the front, the MKZ's headlights are new while its fascia and split-wing grille closely resembles that of the Lincoln MKR concept, a new approach towards giving all Lincolns a shared appearance inspired by Lincolns during the late 1930s, as demonstrated by the 1936 Lincoln-Zephyr."

Good Lord. It's only taken me two years to get here. I'm often curious as to why I don't immediately connect the dots for things which once "discovered" seem so obvious?

"Fiddle-dee-dee," as Scarlett O'Hara would say. I'll worry about that another day. I need to get on with designing our Christmas card.

Happy holidays.

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